Over the years, I’ve been jotting down what works and what definitely doesn’t when it comes to growing a beauty business and showing up confidently online. This isn’t just a strategy guide, it’s a behind-the-scenes look at my personal journey: the mistakes I made, the lessons I learned, and the small changes that made a big impact.
Inside these pages, you’ll find the real, unfiltered notes I’ve kept throughout my 8 years in the industry from client-building strategies to social media content ideas, mindset shifts, booking systems, and how I turned quiet weeks into growth periods.
It’s raw, it’s honest, and it’s built to help you shortcut your own journey. Because if I can save you even one wrong turn, this notebook will have done its job.
So, What's included?
My honest journey from beginner to booked-out.
Mistakes I made (and what I’d do differently).
How I planned my content without burning out.
Batch content strategy using just 1–2 clients a week.
Posting frequency and how to actually stay consistent.
Caption formulas, CTA ideas & story prompts.
What to post when you have no clients.
The mindset shifts that changed everything for me.
How to stop feeling awkward about “selling” online.
Turning quiet weeks into growth periods.
Client experience tips that build loyalty.
Tools, apps & systems I use daily.